Fresh & Easy soon to open in Huntington Beach

Thanks to the LA times for this info

The new Fresh & Easy markets get a big thumbs-up from customers for product selection and lower prices.

Maybe Fresh & Easy Neighborhood Market can compete after all. Parking lots were full and cash-register lines long at the six stores that British grocery giant Tesco opened in Southern California on Thursday. Some people showed up two hours before front doors were unlocked.
To find out whether the wait was worth it, The Times sent staffers to four of the new markets and asked Evan Kleiman, host of "Good Food" on KCRW-FM (89.9) and owner-chef of Angeli Caffe in Los Angeles, and Donna Barasch, a Villa Park gastronome whose cookbook collection numbers more than 250, to visit two.They found Fresh & Easy to be a blend of Trader Joe's and Ralphs."I would definitely go back," Kleiman said after returning home from the Fresh & Easy in Glassell Park.
The Fresh & Easy philosphies:
"We create value for our customers so they will come back again and again."
"We treat people how we like to be treated and nobody tries harder for customers."
"We think fresh, wholesome food should be accessible and affordable to everyone."
"We're a neighborhood market, so it only makes sense that we care about our neighbors and our environment."
"People who are valued are better able to value our customers, so creating a rewarding workplace is very important to us."
Read more about them on their website.